Hobo Introduce Low Cost Editable Websites

BRIGHTON, EAST SUSSEX–September 21st, 2005–Hobo, an innovative, Brighton-based startup introduce very low cost, editable websites without compromising on quality.

Keeping the content of your website fresh and up to date is a crucial factor in attracting visitors but the time, money and expertise required are often beyond the means of many small businesses. Now a Brighton-based company are providing websites with a built-in content management system (CMS) so that anyone can update the content quickly and easily.

Hobo Internet specialises in the design and development of websites that enable the site owners to make changes to the content of their web pages using familiar text editing tools.

Hobo's objective is to help small businesses to become more streamlined and efficient by putting them in control of their websites.

The software that powers their websites enables people to add images, documents and other types of rich content to make their pages interesting and exciting without requiring any technical skill or knowledge about website design.

Ben Lobo, Hobo’s Technical Director, says “Fresh and regularly updated content is one of the key factors in getting a site to appear high up on the results pages of the major search engines like Google and Yahoo. With our CMS, making changes to a website is just like making changes to a Word document. You type the changes and then click save. That’s it.”

Most importantly, though, the cost of Hobo's CMS is well within the reach of small businesses. Hobo's CMS is based on a freely available open source software package called Plone which is used by many large and small businesses and organisations including NASA and the Surrey Ambulance Service. This enables them to provide a fully featured, powerful and reliable CMS at a fraction of the cost of similar systems.

Hobo's creative director, Danny Hope, is also enthusiastic about the opportunities that their services have to offer. "We know that many small businesses already have a website which they are more or less happy with but they are frustrated by having to pay a web design company high rates every time a minor change to the content is required.

"The beauty of our CMS is that we can transfer a company's existing site, warts and all if required, to the CMS in a very short time.

"Once that’s done, the content of the site is fully manageable by any staff member using only a web browser and an Internet connection. No technical knowledge is required. No more expensive updates and an up-to-date website that encourages your customers to return."

The team at Hobo know that the best people to be in control of a website’s content are the people who know most about that content, and that is usually the website’s owners. Hobo will take care of everything else, bringing peace of mind to the website owners and enabling them to focus on making their own business successful.

Although enabling small businesses to do for themselves what has traditionally been the bread and butter of web design companies, Ben and Danny are confident that customers and designers alike will benefit from this approach.

They say, "By enabling people in businesses to manage their own content, rather than asking us to do it for them, we save them money and give ourselves more time to focus on improving and developing our own products and services."

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